doc: change the project pitch sentence

README.md

 # GitLab CI template for Cypress
 
-This project implements a generic GitLab CI template for running [Cypress](https://www.cypress.io/) functional tests.
+This project implements a GitLab CI/CD template to run your automated (web) tests with [Cypress](https://www.cypress.io/).
 
 ## Usage
 

kicker.json

 {
   "name": "Cypress",
-  "description": "GitLab CI template for running [Cypress](https://www.cypress.io/) functional tests",
+  "description": "Run your automated (web) tests with [Cypress](https://www.cypress.io/)",
   "template_path": "templates/gitlab-ci-cypress.yml",
   "kind": "acceptance",
   "variables": [